BE SEEN
High fashion meets high visibility.
Because staying dry shouldn't mean staying invisible.
Designed in Canada
Built for the rain, designed for the city.
YVR
Engineered specifically for Vancouver's unique climate - designed where it rains 168 days a year.
Visibility
Complete reflective coverage from every angle, because safety shouldn't have blind spots.
Local
Designed by a born and raised Vancouverite.
Not just weather gear.
A solution born from Vancouver's streets, crafted for the commuters, cyclists, and walkers who refuse to choose between style and safety in our rainy city.
The Visibility Crisis
In British Columbia, low visibility is a major factor in pedestrian and cyclist accidents. The statistics are sobering, but preventable.
3,000+
Pedestrian and cyclist collisions in BC each year.
70%
Higher collision rate during rain and poor visibility conditions.
5-7PM
Evening commute in low light is the most dangerous time.
65%
Of pedestrians struck wore dark, non-reflective clothing.
Reflective Clothing Saves Lives
Studies show that wearing reflective clothing can make you visible from up to 500 feet away - giving drivers crucial extra seconds to react. In Vancouver's rain and darkness, being seen isn't just smart. It's survival.
500ft visibility = 8 seconds reaction time
Best Selling Jackets
Two styles. One mission: Keep you visible, dry, and comfortable in Vancouver's weather.
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The Lloyd Jacket
Fully reflective jacket that makes you impossible to miss. Maximum visibility meets maximum style. Perfect for Vancouver's rainy evenings when visibility is at its worst. All sizes are unisex. We recommend sizing up for sizes above L.$120.00 -
The Lee Jacket
Sleek black jacket with strategic reflective panels. For those who want to keep their signature Vancouver all-black aesthetic while staying visible where it counts. All sizes are unisex. We recommend sizing up for sizes above L.$130.00
Our Story
Raincouver really started with my grandfather, Lloyd.
As a young child I eagerly joined him while walking his black dogs, Duke and Duchess, down dark countryside roads where the sky was untouched by light pollution. Under the stars, he taught me how to find constellations, but more importantly, he taught me about responsibility, preparedness, and personal safety. Wearing his high-visibility vest and carrying a military grade flashlight, he made sure we were always seen, even on roads where seldom even two vehicles would pass.